Distribution As It Should Be-Heilind Asia Has Been Outgrowing the Market for 5 Years

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sarah luo
RM 1707-10,DELTA HOUSE,3 ON YIU ST 105187 
Hong Kong

Hong Kong, Asia, August 25, 2017 – Founded in 1974, Heilind Electronics, Inc. is one of the world’s leading authorized distributors of connectors, relays, switches, thermal management & circuit protection products, terminal blocks, wire & cable, wiring accessories and insulation & identification products.

Heilind Asia Pacific commenced operations in Dec 2012. Besides being headquartered in Hong Kong, where it also has a distribution center and a value-added center, Heilind Asia now has 19 sales locations & 3 warehouses throughout Asia. Its industry leading service offering to customers in Asia Pacific is the result of a commitment to the belief of “Distribution As It Should Be”.

Despite the relative sluggish economies, Heilind Asia has managed 18 consecutive quarters of Q on Q growth. In the past 5 years, Heilind Asia has been outgrowing the market. Recently, Global Electronics China conducted an interview with Heilind Asia Pacific to share the 5 years’ growth story.

Interviewee: William Sim, president of Heilind Asia Pacific.

Reporter: Dong Mei, Global Electronics China

Q: I have learned that you have been in Heilind for almost five years until the end of this year. And you had worked in this industry for a long time before that, so according to your own experience, what changes happened in the business model of distribution market?

A: I have seen many changes in distribution market over the years, for example:-
1. Changes in service offering
2. Consolidation of smaller regional players
3. Global distributors dominating the market
4. Emergence of global catalogue distributors
5. E-Commerce as a major platform for buy/sell of components

Today, traditional segmentation in the distribution channel is getting unclear as we see catalogue distributors moving upstream and major distributors moving downstream in the channel. As a specialized distributor for Interconnect and Electromechanical products, Heilind covers the whole distribution spectrum and therefore will face stiff competition with this change in the distribution channel. However, we are confident with our strong fundamentals and proven business approach, we will continue to be successful and make headways in the Asia market.

Q: Heilind Electronics has accessed into Asia Pacific for five years, then what kind of tendency should it be if you can use a chart to describe the turnover? How do you think of the China market?

Press Contact:
sarah luo
Heilind Asia Pacific

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