Design Tips For Digital Media

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Contact Us
Gaurav Peshkar
Avantika University, Vishwanathpuram, Lekoda Villa
Madhya Pradesh 456006 

In today’s digital age, online communication is heavily driven by visual content. While designing compelling visual content, it is important to keep in mind the basics of good design. Designing courses in India are tailored to keep design fundamentals at the core.

Here are eight fundamentals that can help your design go from good to great:
1) Typography
Use font that is clear and legible to maximize the impact of what you are communicating.

2) Colors
Try sticking to a maximum of five colors in a single layout. More than five colors belong to the rainbow; let them stay there.

3) Iconography
Icons should be simple, easy to understand and universal. Ensure that they enhance comprehension, not disturb it.

4) Call-outs
Call-outs are to be used sparingly, only to highlight key information.

5) Negative Space
Keep just the sufficient amount of negative space in your design. Often too much information in a single layout makes messaging cluttered and incoherent.

6) Illustration
Use illustrations judiciously. Include them in your content only if they match the tone of and enhance your subject matter.

7) Layout
Your content should be presented in a manner such that it guides the reader through a logical hierarchy. Align elements in a layout such that they establish consistency.

8) Simplicity
Avoid ornamental illustration, extraneous elements and 3D charts until absolutely necessary. Simple, clean design is the most sophisticated.

Pursuing a course in design, specialized in the area of communication design will help you to acquire these fundamentals of design, as well as develop an eye for appealing and engaging visual content. Avantika University, based in Ujjain is an innovative institute that offers courses in communication design. At Avantika, communication design is an integrated program across different media that transcends visual expression and builds sensorial experiences. It builds new channels of communication and interfaces to address untapped needs to bring about positive change in the world of communication. Graduates from Avantika can choose from tracks such as graphic design, information and interface design, and communication for digital media under the field of communication design. The unique academic model, hands-on approach to learning, and adopting elements of storytelling and play into the curriculum are some of the features that make Avantika one of the best design colleges in India.

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